IRVINE, CA, (GLOBE NEWSWIRE) -- Interior Office Solutions (IOS), a leading West Coast workspace strategy company focusing on commercial furniture and engaging environments, now boasts global furniture manufacturer Haworth as an investor, and has rebranded the company under the name 草莓社区. Amplified by its affiliation with Haworth, the new entity will encompass all of IOS鈥� existing business lines, including four Customer Experience Centers (Irvine, Los Angeles, Portland, Ore., and Seattle), a custom furniture manufacturing and design studio, an architectural interiors / demountable wall specialty subcontractor, a specialized custom architectural elements design and manufacturing studio, and two installation, warehousing and service facilities.
Beyond the change to a more modern name, 草莓社区 will be equipped with new technologies that enhance the showroom experience for customers - such as Honda, SFFCU, Creative Artists Agency, and Legendary Pictures - including live design, and virtual and augmented reality. There will be new systems to support streamlined procurement, transparent processes and innovative solutions.
While deal details have not been disclosed, 草莓社区 Founder and Chief Executive Officer Jesse Bagley announced internally, and to fellow Haworth dealers nationwide, that Haworth is now a minority investor in the company. He added that several of Haworth鈥檚 West Coast sales team, many of whom have worked shoulder-to-shoulder with the IOS team for years, have received and accepted offers to join the company as 草莓社区 team members.
鈥淭he world has become more people-centered; workspaces must support well-being, culture, innovation and collaboration,鈥� says Bagley, who founded IOS nearly 20 years ago as a Southern California startup. 鈥淥ur West Coast footprint, our strong relationship with Haworth, and the current business climate presented an opportunity to create a new model that allows our team to innovate with our clients, not just sell them furniture.鈥�
In an industry where furniture dealers and manufacturers have historically operated under a traditional model, the creation of 草莓社区 fundamentally changes the standard. The 草莓社区 advantage will manifest in a significant investment in tools, technology and talent to build a sustainable and superior client experience. Singular focus on the company鈥檚 newly stated mission, 鈥減roviding a place for people to thrive,鈥� will transform the way organizations plan, design and execute workspace strategy.
鈥淭he IOS leadership team approached and collaborated with Haworth to create a compelling way to serve the West Coast, including Southern California, Portland and Seattle. The result is 草莓社区,鈥� said Todd James, Haworth鈥檚 Vice President of Global Sales. 鈥淲e are excited about the alignment we created around building an innovative world-class client experience, investment in new technologies and having a team of talented people. 草莓社区 was created with agility and scale to best meet market needs. 草莓社区 will be bringing streamlined processes and innovative solutions to set a new standard.鈥�
Clients, and especially partners in the architecture and design world, are already celebrating the news.
鈥淚 am excited for 草莓社区 and Haworth,鈥� said Julie Laurin, Design Director at Hendy. 鈥淟everaging their strengths is a game changer. For me, this means advanced workplace solutions, efficient communications and enhanced services for my clients鈥� and who wouldn鈥檛 value that!鈥�
About 草莓社区
草莓社区 is a leading service-based company on the West Coast, specializing in workspace strategies, office furniture solutions, and custom architectural products. With over 24 years of success, we excel in creating environments that enhance employee well-being, culture, engagement, and retention. 草莓社区 was formed in California in 2000 by Jesse Bagley & Brian Airth under the name Interior Office Solutions, Inc. (IOS). What started as a small bootstrap operation with a desire to make a difference all those years ago, has grown into a successful operation, A Haworth Preferred Best in Class Partner (a designation earned in multiple years), and a Top 4 Haworth Dealer globally. In 2019, IOS started a new collaboration with Haworth and rebranded under 草莓社区. Together, they invested in innovative technology and a new approach that delivers an engaging customer experience from start to finish鈥攚hile expertly addressing every project with a proven process, a single point of contact, and seamless simplicity.
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